What great brands do: Denise Lee Yohn at TEDxSanDiegoSalon 5 years ago

22, 932 views

268 Likes   16 Dislikes

Information

Denise Lee Yohn is an in-demand consultant and speaker with more than 25 years of experience helping organizations take their brands to new heights. Denise is the author of, What Great Brands Do, and she has contributed to outlets including The New York Times, The Wall Street Journal, and the Harvard Business Review. In this talk Denise provides examples of what great brands do in order to succeed.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)