Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne 3 years ago

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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business.

Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016
www.ehl.edu

Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy.
He will demonstrate the importance of a Brands DNA within its branding strategy.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx