Social Media Influencer Marketing Guidelines - FTC Rules and Regulations 5 months ago

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In this video, I talk about the legal side of Influencer Marketing across Facebook, Instagram and other social media platforms in general.

When it comes to Influencer marketing campaigns, people are often unsure about the process and about how and what should be disclosed.

After this video, hopefully, you’ll understand a little more about Influencer marketing and understand how you’ll abide by the Federal Trade Commissions brand and influencer guidelines.


I’ve linked below to even more resources that can help you fully understand the grey area that is the Influencer Marketing Rules.

› Facebook Branded Content Tool - https://www.facebook.com/help/contact/1865970047013799
› Instagram Branded Content Tool - https://business.instagram.com/a/brandedcontentexpansion
› Working with Influencers - https://blog.hashtagpaid.com/working-with-influencers-contracts-the-more-detail-the-better/
› FTC’s Advertisement Guides - https://www.ftc.gov/news-events/media-resources/truth-advertising/advertisement-endorsements
› Complying with the FTC Rules - https://adage.com/article/digitalnext/fall-afoul-ftc-social-media-influencer-rules/311113/
› Influencer Marketing Do’s and Don’ts of Disclosure - http://www.adstandards.com/en/Standards/Influencer-Marketing-Disclosure-Guideline.pdf
› CAP Influencer Guide - https://www.asa.org.uk/resource/influencers-guide.html


Thanks for watching! I really appreciate it!
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INFLUENCER MARKETING EXPLAINED IN 3 MINUTES: https://youtu.be/S38LNUkORRc
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